Recently we had the pleasure of designing a new book with printed cover and inside pages, Mind IC: Notes on Intellectual Capital Management by Bill Elkington. The cover features Detroit Industry by Diego Rivera, a mural from Detroit Institute of Arts as its flagship image. For the logotype we used Bank Gothic which reflects Bill’s business intent with the book, the inside pages are set in Caslon Pro, an easy-to-read font. We also designed the companion website to go with his new consulting business and to help promote the book.

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Mind IC: Notes on Intellectual Capital

For more about the book and Bill Elkington visit

Mural credit: Diego M. Rivera, Detroit Industry, North Wall, 1932-1933, fresco. Detroit Institute of Arts, Gift of Edsel B. Ford, 33.10.N.

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