Today so many companies rely on the internet and their website to draw in new clients or create more sales. With that being said, I thought this article published in Graphic Arts Today about, “The Psychology of Color in Web Design,” would be a good conversation starter for many businesses when they are either creating a new website or revising an existing one.

Because web design needs to have an influence over people’s behavior, more and more designers have been looking to the psychology of color to help them create websites. Color can play on cultural references to suggest trust, urgency, or mystery to the target audience. It’s important to understand that the psychology of color plays a big role in persuasion. Color has the power to improve conversions by grabbing customers’ attention and triggering the right emotions for sales, and can often define the public’s perception of your brand and what you stand for. Using the right colors can help put your customers in the frame of mind that compels them to take action.

Topics discussed in the article are: Color and Conversions, Contrast and Brightness, Case Studies on the Psychology of Color, and 10 Colors from the Internet Marketer’s Perception.

It’s a great read and will get you thinking about how color influences you not only on the web, but in your everyday life.

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